Pre-roll is a promotional video shown before the start of the main video content.
Running an ad ahead the content means engaging the audience in the decision-making process more thoroughly.
Option to skip ad content appears after watching the promotional video for 5 seconds.
However, about half of the viewers watch the video to the end, despite having the opportunity to skip it.
The likeliness of a successful conversion is directly proportional to the quality of the creative.
User clicks on the video. Pre-roll video ad is shown to the viewer and the button ‘Skip Ad’ appears after 5 seconds. After tapping on the pre-roll user goes to the landing page.
Increase ad recall, brand awareness, and purchase intent by leveraging short, engaging pre-roll ads.
The advantages of the video-format lie in the wide range of promotional ideas. Right now, over 4 billion people are watching videos over the internet, video advertising offers a huge reach potential.
Clickadu offers and supports almost all popular web-video formats: MP4, WMV, AVI,
MOV & FLV.
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