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2d advertising
A
Ad Space
Ad Serving
Ad Slot
App Store Optimization (ASO)
Advertising Layout
Ad Title
Average Revenue Per Daily Active User (ARPDAU)
Advertising Management
Ad Exchange
Advertorial: definition and guide
Ad impressions
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B
Bot Traffic
Black hat ppc
C
Cost Per View (CPV)
Cookieless Tracking
Cost Per Completed View (CPCV)
Contextual Targeting Advertising
Cost Per Result (CPR)
Call to action (CTA)
CPA Marketing
Cost per day (CPD)
Cost per lead (CPL)
Cost per install (CPI)
Cost per sale (CPS)
Cost per mille (CPM)
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D
DoubleClick for Publishers (DFP)
Data Segmentation: A Comprehensive Guide
Digital Out-of-Home (DOOH) Advertising
Demand-Side Platform (DSP)
Dayparting
Data-driven attribution (DDA)
Direct response copywriting
Dynamic display ads
Dynamic search ads (DSA)
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E
Enhanced cost per click (ECPC)
Earnings per click (EPC)
F
First-Price vs. Second-Price Auctions
I
In-App Purchase (IAP)
iGaming
Ip-targeting
L
Lifetime Value — LTV or CLV
N
Native Ads
O
Over-The-Top (OTT) Definition and Guide
Online Reputation Management (ORM) and its Role in Digital Marketing
Offerwall Ads
OEM advertising
P
Proxy and VPN traffic
Postback
Playable Ads
Programmatic Audio Ads
Programmatic Advertising
Pop traffic
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R
RevShare
ROI (Return On Investment)
Retargeting
S
Smart CPM
Search Arbitrage
Skyscraper ads
T
Traffic Monetization
V
Viewable Cost Per Mille (vCPM)
Vignette ads
W
Web3 marketing
Z
Zero click traffic