Do Clickadu Ad codes affect your SEO ranking?

December 02, 2020

Dear partners,

Beating the search engines algorithms is an important challenge to all the website owners. Considering the fact that website loading speed is the crucial part we should be sure that Clickadu advertising codes do not cause any lags.

Test conducting specifications:

For this purpose we have created a few test domains and poked it with our standard ad codes. At first, we needed to test the Google 'Page Speed Insights' results without any codes.

Test subject #1: Webpage without a code

Host: Serverel
Server-location: Europe

Now we know the ground speed. Let's count it from there.
Please note that for the transparent test results all the pages have the same code base (except the Clickadu ad codes).

Test subject #2: Page with Push Notifications code

Host: Serverel
Server-location: Europe

Test subject #3: Page with Instant Text Message code

Host: Serverel
Server-location: Europe

Test subject #4: Page with Popunder code

Host: Serverel
Server-location: Europe

Test subject #5: Page with InPage code

Host: Serverel
Server-location: Europe

Test subject #6: Page with Video Player, without Clickadu code

Host: Serverel
Server-location: Europe

Test subject #7: Page with Video Player, with Clickadu VideoJS code

Host: Serverel
Server-location: Europe

As we can see from here, the ad code affects the page load speed insignificant. Considering that the JS code refers to the data-center and waiting for the response maintaining the page load speed close to the codeless page is a good indicator. 

Expertise

In view of the fact that our partners are highly concerned about their websites SEO rank, decreasing the code weight is an important juncture we're dealing with.
We'll continue working on upgrading the code structure, regardless of the test results to make sure our publishers are optimistic for their search ranks.

Clickadu Team