SKIM or Direct Link is a link that a publisher inserts on a specific site element, and after clicking on it, an advertisement appears to the user.
SKIM is well known as one of the most flexible Ad formats for all traffic sources. Clickadu has thousands of offers and landing pages and can provide almost 100% traffic monetization.
The format works great on CJ and CJ-tube sites. To work with SKIM ttraffic, we provide publishers with direct links, which could be placed almost anywhere: any design or navigation element.. Each site can be created with several links to separate traffic by niches. When a user clicks on a link, our system launches an advertising campaign and leads the user to the landing page.
In addition to the niche, you can choose another targeting available in SSP: GEO, ISP, Device, OS, and others. It should be noted that all SKIM traffic will be checked for compliance with the source.
SKIM advertising format brings 3x more revenue per 1000 impressions for publishers and the most efficient solution for advertisers that gives a higher CR than a popunder. Also, it’s the best way to drive more traffic to publishers’ websites after to the Google search engine.
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