Monetizing a website is tough. Not only do you have to find the monetization sources, keep up with any updates and changes, monitor the quality of the ads you serve to your visitors, and keep up with the reports and payouts. You have to deal with different tools and platforms to manage it all as well. If only there were a way to keep it all in one place and make monetization more efficient, right?
The great news is – there is a way! There is AdSpyglass , a platform that allows managing ALL your monetization efforts in one dashboard and doubling your profits with the help of many ingenious tools inside the platform. Today, we will take a closer look at the platform’s main features and see its pros and cons.
AdSpyglass has an impressive set of tools and features under its hood. All of them aimed at increasing publishers’ profits and making monetization effortless and efficient. We’ve taken a closer look at those features we think are the most interesting for a publisher and below is what we’ve found.
Direct ads are usually the best for your total revenue. They are also a headache to deal with. AdSpyglass has a number of tools to work with direct advertisers. These tools are aimed to make the whole process as easy as possible for both publishers and advertisers.
Here’s what the platform can do for your direct advertising:
Overall AdSpyglass makes the whole process of working with direct ads completely headache-free both for you and your partners.
Covering absolutely all of your traffic with ads is the winning strategy when it comes to monetization. But the 100% fill rate is virtually impossible when you work only with direct ads. Naturally, you go to ad networks to sell the remaining impressions. Working with only one network, however, won’t cover 100% of your impressions. But 3 or 5 networks might do the trick. And rotating them all in one ad spot is guaranteed to get you the 100% fill rate and grow your profits by at least 40%.
This is exactly what the AdSpyglass rotation algorithm does. You add at least 3 of your ad networks to one ad spot, the platform rotates them, and shows only the highest CPM offers to each visitor. The RTB model is put to work here. As a result, your profits grow by 40-100%. The more networks you add to the rotation, the more the algorithm has to work with, the better your fill rate and income at the end of the day.
With AdSpyglass rotation, everyone involved wins. Your direct advertisers get exactly the impressions they are interested in, every network you work with gets theirs, you increase your income, and your visitors see only the relevant ads that actually interest them.
And the best bonus – you manage all your networks in one dashboard.
AdSpyglass supports all the popular ad formats. The platform allows publishers to be more flexible. After all, experimentation is the only way to finding what works best for your website specifically.
The ad types you can manage with the platform are:
AdSpyglass comes with accurate reports provided in real-time. The stats cover 100% of your traffic, including bot and proxy clicks.
The platform’s reports dashboard has 13 filters and 14 groupings to help you customize the reports to your needs and get as much detailed information on your traffic as possible.
Making informed decisions with AdSpyglass becomes a lot easier. Especially so, with the performance charts that allow you to see the most profitable networks at a glance.
You can also set up instant notifications for whenever there’s a traffic drop or any errors.
The quality of the ads you show to your visitors has a huge impact on your website’s user experience and your income. Afterall, the user experience significantly correlates with the effectiveness of your ads. Then there’s malvertising which is quite dangerous not only for your visitors but for you as well. And don’t forget about the strict requirements of your traffic providers.
Unfortunately, assuring the quality of the ads and anticipating a problematic offer at any given time is quite hard to do on your own. Especially if you work with multiple brokers.
Of course, you can try blocking bad ads yourself if you have a good developer who can do that. There are also third-party quality scoring tools you can integrate. Both options are quite expensive.
AdSpyglass offers a 3-in-1 ad quality solution for its users. The service minimizes quality issues and saves your income. There’s a team of experts to advise on your behavior setup, 3rd party quality scoring tools to detect malicious and aggressive ads, and immediate notifications whenever a bad ad is detected to take action against it as fast as possible.
The ever-present ad blockers can do serious damage to your profits. Naturally, AdSpyglass offers a way for its publishers to get around that obstacle. Their anti-AdBlock solution allows showing ads to your visitors even if their browsers have an AdBlock activated.
Setting up and fine-tuning a platform as complex and customizable as AdSpyglass might be a bit challenging. So they made sure you can get assistance from an expert. They will help with initial onboarding and setting everything up, advise on the best offers and networks for your traffic, and answer any questions you might have.
As with everything else in life, there are pros and cons of using AdSpyglass. We’d like to help you make an informed decision, so here are the pros and cons we think are the most decisive.
AdSpyglass makes publishers’ lives significantly easier by letting them manage all ads in one place, be it your own creatives, ads from different networks, or direct ads. It also makes monetization much more efficient and effective. Many of our own clients have already experienced the platform’s benefits.
If you’d like to try AdSpyglass too, here’s a coupon for $20 for using the service – Clickadu2022.
Activate it, and get a bonus in the Adspyglass platform
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